Get the app

Delete your Elf Diary account

For Elf Diary: Santa Calls, made by Aigentis Ltd.

You can delete your account, and your family's data in the app, at any time. You don't need to give a reason, and it costs nothing. A few copies held by our providers, in logs and in backups are kept for a while afterwards: see what is kept, and for how long.

In the app

  1. Open Elf Diary and go to the grown-ups area (enter your grown-ups PIN).
  2. Tap Settings, then Delete all data.
  3. Confirm. Your account and your family's data in the app are deleted, usually within a minute, and you are signed out. Copies held by our providers are kept only for the times listed below. If something goes wrong, the app tells you and you can try again.

Without the app

If you no longer have the app, or can't sign in:

  1. Email [email protected] from the email address on your Elf Diary account, with the subject "Delete my Elf Diary account".
  2. We may ask you to confirm it's you, so that nobody else can delete your account.
  3. We delete your account and your family's data within one month, and email you when it's done.

Deleting the app from your phone does not delete your account.

What is deleted

  • Your account: your email address, sign-in, first name, grown-ups PIN, settings and consents.
  • Every child's profile and diary, with their stars, elf notes, make-it-right tasks, Santa's briefs and your Ask Santa requests.
  • Booked calls, call summaries and transcripts, and the reports you sent about calls. We also ask ElevenLabs, our voice provider, to delete your conversations.
  • Your Santa minutes, your Santa Pass, your purchase records and your bring-a-friend code.
  • The device details we use for notifications.

Unused Santa minutes and any time left on your Santa Pass are lost, and deleting can't be undone. When you delete in the app, it also removes Santa's voice notes saved on your phone.

What is kept, and for how long

  • Counts with nothing that identifies you, such as how many families signed up each day: kept for 25 months.
  • Records of store notifications we have handled (their reference only): deleted within 30 days.
  • Call transcripts at ElevenLabs: deleted within 2 days of the call, even if our request to delete them sooner fails.
  • What Anthropic, our AI provider, received to describe photos, write Santa's brief and voice note and check calls: deleted by Anthropic within 30 days, or kept for up to 2 years if its safety systems flag it.
  • Santa's voice note at ElevenLabs: we ask ElevenLabs to delete it as soon as it is made; it can stay in ElevenLabs' backups for up to 30 days.
  • Server logs, which can include your account ID: deleted within 30 days.
  • Server backups: we don't make backups of our database, so once something is deleted, it can't be recovered after an hour.
  • Purchase records: Apple and Google keep their own records of what you bought, under their own privacy policies. We also ask RevenueCat, which records purchases for us, to delete its record of your purchases when you delete your data.
  • Your emails to us, including your request to delete: kept for up to 2 years after your request is dealt with, as a record that we did what you asked.

Our privacy notice has the full list of what we keep and for how long.

Deleting only some data

You can delete a child, a diary entry or a booked call in the app at any time without deleting your account. To ask us to delete anything else, email [email protected].

Aigentis Ltd, Pa103 Technology Centre, University of Wolverhampton Science Park, Glaisher Drive, Wolverhampton WV10 9RU, United Kingdom. Company number 16537792.